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Simple Profit

We Are Simple (:

We provide 360° solutions and services for hotels and hoteliers to drive online traffic and increase direct bookings. Simple Profit is a one-stop-shop for integrating advanced digital solutions that are accessible and customizable to hotels of every size and standard.

Our team consists of international hoteliers, hotel professionals, software programmers and digital marketing pros with more than 30 years of experience, with niche interests and expertise in sales, marketing, and data-driven decision making for the hospitality industry.

The Team

Jonathan Ben Yishai
Jonathan is an entrepreneur and a digital media expert with vast experience in the hospitality industry. Holding a Master of Science in Tourism Management from the European Master in Tourism Management (EMTM), Jonathan worked and lived in Denmark, Slovenia, and Spain where he developed his expertise for helping hotels increase their direct bookings.

Omri Toledano
A graduate of the Ben Gurion University with a B.A. in Economics and Business Administration. In past professional experience, Omri managed business data & analytics teams, served as a product manager, digital campaign manager and QA engineer. Technology, data, sports and travel span the range of professional and personal interests for the Israel-based member of Simple Profit.

Yuval Filip
A graduate from the College of Management in Israel with a degree in Finance and Information Systems, Yuval has more than a decade of experience as a CFO, hotel owner and general manager. Formerly living in Italy and Romania and combining his passions to finance and hotels, Yuval cultivated a unique perspective on commercial real-estate, retail and the hospitality industry.

Mor Naftaly
Mor has spent the last decade studying and working with social media hospitality-related companies. Her strategy is based on maximizing the engagement of the online traffic for the customers that the company wants to obtain while maintaining an elegant yet fun imprint on the social media content she develops. She possesses superb communication skills.